Bruce Cleaver

Last updated on 2017-10-02T17:07+0300.

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Bruce Cleaver said : “Sentiment continues to be positive on the back of strong demand for diamond jewellery from US consumers, and this was reflected in the demand we saw for rough diamonds during Cycle 9,” “As we head into Cycle 10, we anticipate rough diamond demand will likewise be affected by the Christmas holiday closure of cutting factories in southern Africa, but we expect to see positive industry conditions prevailing into the new year in light of the healthy outlook for the key retail selling season” External link

mining Wednesday, November 24, 2021 4:52:00 PM EAT

Bruce Cleaver said : “The diamond industry has a significant opportunity to demonstrate its sustainability credentials to a new generation of consumers who value actions and evidence over rhetoric,” “The industry must urgently connect consumers more directly with the story of their diamonds and the positive impacts they create for people and the planet, right along the value chain” External link

rough-polished Monday, November 1, 2021 1:49:00 AM EAT

Bruce Cleaver said : “We continue to see robust demand for diamond jewellery in the key US and China consumer markets,” External link

rough-polished Monday, June 21, 2021 12:42:00 AM EAT

Bruce Cleaver says : “We look forward to continuing to work with UN Women and our fellow HeForShe Alliance peers to share learnings, scale impact and accelerate progress over the next five years,” External link

miningweekly Thursday, June 3, 2021 5:36:00 PM EAT

Bruce Cleaver said : “We saw the continuation of good rough diamond demand during our second sales cycle of 2021 on the back of positive consumer demand for diamond jewellery,” External link

thenational Friday, May 21, 2021 7:45:00 AM EAT

Bruce Cleaver said : "Our thoughts are with all those in India as the country navigates the current challenges presented by the pandemic - reminding us that the road ahead remains uncertain and that we must continue to adopt a watchful approach," External link

rough-polished Thursday, May 20, 2021 1:06:00 PM EAT

Bruce Cleaver said : “However, the scale of the second wave of Covid-19 in India, where the majority of the world’s diamonds are cut and polished, has led to reduced midstream capacity and subsequently lower rough diamond demand, during what is already a seasonally slower time of year for midstream purchases,” External link

iol Thursday, May 20, 2021 9:22:00 AM EAT

Bruce Cleaver said : “Our thoughts are with all those in India as the country navigates the current challenges presented by the pandemic reminding us that the road ahead remains uncertain and that we must continue to adopt a watchful approach,” External link

iol Thursday, May 20, 2021 9:22:00 AM EAT

Bruce Cleaver said : “We continue to see robust demand for diamond jewellery in the key US and China consumer markets,” External link

mining Wednesday, May 19, 2021 6:42:00 PM EAT

Bruce Cleaver says : "Our thoughts are with all those in India as the country navigates the current challenges presented by the pandemic reminding us that the road ahead remains uncertain and that we must continue to adopt a watchful approach," External link

miningweekly Wednesday, May 19, 2021 11:14:00 AM EAT

Bruce Cleaver said : “Following a good holiday season and that trend continuing during the first quarter of 2021, we have again seen solid demand for rough diamonds as we begin a traditionally quieter period of the year for the diamond industry. Sales were in line with expectations and both market sentiment and overall industry conditions remain positive,” External link

sundaystandard Monday, April 12, 2021 6:32:00 PM EAT

Bruce Cleaver said ( about Bharat Diamond Bourse ) : “However, with pandemic developments in Europe and Mumbai’s recent lockdown resulting in the Bharat Diamond Bourse being closed, it is clear that we will continue to see challenges relating to Covid-19,” External link

iol Thursday, April 8, 2021 9:33:00 AM EAT

Bruce Cleaver says : "Midstream buyers continued to express healthy demand, following better-than-expected retail sales of diamond jewellery over Christmas, the Chinese New Year and Valentine's Day, with the industry now set to enter what is traditionally a period of lower seasonal demand," External link

allafrica Monday, March 15, 2021 5:18:00 AM EAT

Bruce Cleaver said : "We are thrilled to be extending our partnership with UN Women for another five years and to be joining the newly-formed HeForShe Alliance. Achieving gender parity across our workforce is a business-critical priority for De Beers Group - not only is it the right thing to do, it's the only way we will access a comprehensive range of talent and achieve our full potential. Now more than ever we have a societal imperative to keep working toward gender equality, as the Covid-19 pandemic has resulted in new challenges to address," External link

business-standard Tuesday, March 9, 2021 11:49:00 AM EAT

Bruce Cleaver said : "We are thrilled to be extending our partnership with UN Women for another five years and to be joining the newly-formed HeForShe Alliance," External link

prnewswire Monday, March 8, 2021 2:15:00 PM EAT

Bruce Cleaver says : “In the middle of last year, it was impossible to sell a diamond, and I think we did the right thing by not selling any at the time,” “Demand and inventory levels are certainly better than they were six months ago. If we didn’t take the lead and take production off the market like we did in April, May, and June, that would be a real challenge” External link

jckonline Thursday, March 4, 2021 9:53:00 AM EAT

Bruce Cleaver says : “dramatically cut costs, including capital expenditures,” “There have been silos that shouldn’t be there. We have mining, and rough sales, and our retail brand. There has been criticism in the past that people on our marketing side weren’t quite as in sync with people on the sales team. So we’re taking out some cost and we’re trying to link those businesses more with technology and with data” External link

jckonline Thursday, March 4, 2021 9:53:00 AM EAT

Bruce Cleaver says : “I’d say, at this point we probably [won’t get involved], but we will be open-minded on it and look for better ways to do [things],” “Sustainability is important to consumers, and more and more are starting to ask these questions about where the diamond came from and what good does it do. The natural diamond industry has a great story to tell but we need to do a better job of telling it” External link

jckonline Thursday, March 4, 2021 9:53:00 AM EAT

Bruce Cleaver said : “With the midstream starting the year with low levels of rough and polished inventories, and following strong sales of diamond jewelry over the key holiday season in the US, we saw good demand for rough diamonds at the first cycle of the year as midstream customers sought to restock and to fill orders from retail businesses,” External link

thediamondloupe Thursday, February 4, 2021 4:57:00 PM EAT

Bruce Cleaver said : “While risks to recovery as a result of ongoing restrictions on the movement of both people and goods persist, we have been encouraged by demand conditions,” External link

iol Thursday, February 4, 2021 10:32:00 AM EAT

Bruce Cleaver said : “It’s encouraging to see these demand trends, but these are still early days, and there is a long way to go before we can be sure of a sustained recovery in trading conditions,” External link

iol Thursday, October 15, 2020 4:36:00 PM EAT

Bruce Cleaver said : “We continue to see a steady improvement in demand for rough diamonds in the eighth sales cycle of the year, with cutters and polishers increasing their purchases as retail orders come through ahead of the key holiday season,” External link

businessday Wednesday, October 14, 2020 5:44:00 PM EAT

Bruce Cleaver said : “We continue to see a steady improvement in demand for rough diamonds in the eighth sales cycle of the year, with cutters and polishers increasing their purchases,” External link

business-standard Wednesday, October 14, 2020 5:02:00 PM EAT

Bruce Cleaver said : “Diamond markets showed some continued improvement throughout August and into September as Covid-19 restrictions continued to ease in various locations, and manufacturers focused on meeting retail demand for polished diamonds, particularly in certain product areas,” External link

sundaystandard Tuesday, September 15, 2020 3:50:00 PM EAT

Bruce Cleaver said : “It’s clear that the recovery is at an early stage and we expect that it will take some time to get back to pre-Covid-19 levels of demand,” External link

iol Monday, September 14, 2020 12:46:00 PM EAT

Bruce Cleaver said : “It’s clear that the recovery is at an early stage and we expect that it will take some time to get back to pre-Covid-19 levels of demand,” External link

rough-polished Friday, September 11, 2020 8:19:00 PM EAT

Bruce Cleaver said : “This research, undertaken in three of the largest consumer markets for diamonds, highlights a number of important insights for diamond jewellery retailers as we enter the key end-of-year selling season,” External link

mmegi Friday, August 21, 2020 7:38:00 PM EAT

Bruce Cleaver added : “While the external environment remains uncertain, in this unprecedented moment in time, we have the unusual opportunity to build even more lasting and meaningful connections with consumers at the culmination of a year when we’ve all been reminded that. we cannot take our precious relationships, or even human connections, for granted,” External link

mmegi Friday, August 21, 2020 7:38:00 PM EAT

Bruce Cleaver said : "Chinese consumer sentiment was ahead of other key markets, with 85 percent feeling settled into a new and familiar routine and 24 percent feeling fully reconnected to their life and previous routine," External link

peopledaily Wednesday, August 12, 2020 5:19:00 AM EAT

Bruce Cleaver said : "Only 8 percent of consumers in the U.S. and 4 percent in China felt their situation was deteriorating," External link

peopledaily Wednesday, August 12, 2020 5:19:00 AM EAT

Bruce Cleaver told : "It is likely to lead to some job losses, I can't tell you at this point what that number will be but we are certainly doing this exercise completely end-to-end," External link

miningweekly Thursday, July 30, 2020 4:15:00 PM EAT

Bruce Cleaver said : “We are now working through a process to start to shape an organization that is better equipped and empowered to deliver this change,” “It won’t be easy for any of us. We will, very likely, come out of this a more focused and more connected business” External link

rough-polished Monday, July 27, 2020 2:00:00 PM EAT

Bruce Cleaver said : “Covid-19 has compounded and exacerbated difficulties that already existed in the diamond world,” “These difficulties, which have inhibited our growth over the past several years, have become even more urgent to address. They require us to act now to protect the short-term health of the business while refocusing and reorienting it to realize our long-term potential” External link

miningweekly Saturday, July 25, 2020 11:54:00 PM EAT

Bruce Cleaver said : “Covid-19 has compounded and exacerbated difficulties that already existed in the diamond world,” “These difficulties, which have inhibited our growth over the past several years, have become even more urgent to address. They require us to act now to protect the short-term health of the business while refocusing and reorienting it to realise our long-term potential” External link

thenational Saturday, July 25, 2020 8:45:00 AM EAT

Bruce Cleaver wrote : “We mine a valuable, finite and depleting resource,” External link

rough-polished Monday, June 1, 2020 12:48:00 AM EAT

Bruce Cleaver said : “We have long been partners with Namibia and we have enjoyed a lot of success together over the years, but it is in challenging times such as this that we must really pull together. It is difficult to source these important machines in a global market where there are shortages, so we are proud to be able to support Government in its response to COVID-19. We will continue to engage relevant health officials in Namibia to ensure we do all we can to help source and deliver the much-needed critical health equipment as soon as possible,” External link

namibiansun Wednesday, May 6, 2020 2:59:00 PM EAT

Bruce Cleaver said : “Right now many need this support more than ever. The funding we are providing will assist women’s support organisations to continue delivering critical services to survivors of gender-based violence during the current situation, and help protect against it in the future,” External link

miningweekly Wednesday, April 29, 2020 5:32:00 PM EAT

Bruce Cleaver said : "With our contribution of USD 2,500,000, De Beers is supporting the unprecedented efforts of healthcare professionals, community leaders and all those confronting COVID-19 in the countries and communities in which we live and work," External link

business-standard Wednesday, April 8, 2020 11:15:00 AM EAT

Bruce Cleaver added : "We have refocused our business in our host communities to support the response to the pandemic and our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery," "We have long-standing partnerships with the people of Botswana and Namibia spanning decades. The men and women of De Beers are proud to stand with them now in this moment of crisis and we will stand with them as their partners on the road to recovery and renewal," External link

business-standard Wednesday, April 8, 2020 11:15:00 AM EAT

Bruce Cleaver said : “Our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery,” External link

miningweekly Tuesday, April 7, 2020 5:18:00 PM EAT

Bruce Cleaver said : “Following an improvement in demand for rough diamonds during the first sales cycle of 2020, we recognised the impact of Covid-19 coronavirus on customers focused on supplying the Chinese market and put in place additional targeted flexibility to enable customers to defer allocations of the relevant rough diamonds,” External link

iol Thursday, March 5, 2020 12:10:00 PM EAT

Bruce Cleaver said : “Demand for rough diamonds increased during the first Sight of 2020 following the end of year selling season and subsequent inventory restocking,” External link

sundaystandard Wednesday, February 5, 2020 11:14:00 AM EAT

Bruce Cleaver said : “Demand for rough diamonds increased during the first sight of 2020 following the end of year selling season and subsequent inventory restocking” External link

cityam Wednesday, January 29, 2020 12:45:00 PM EAT

Bruce Cleaver said : "We are standing on the cusp of a new diamond world," "It is a world...of considerable opportunity, if we make the right choices" External link

4-traders Saturday, November 30, 2019 3:09:00 PM EAT

Bruce Cleaver said : "There's no rarity: It's fashion, it's fun, it's lighthearted," External link

4-traders Saturday, November 30, 2019 3:09:00 PM EAT

Bruce Cleaver said : "With signs of increasing polished price stability, Cycle 9 saw an improvement in sentiment from rough diamond buyers," External link

thediamondloupe Wednesday, November 13, 2019 11:51:00 AM EAT

Bruce Cleaver said : “The notion of diamonds symbolising love goes back to the Middle Ages as people have long sought out the most precious things to celebrate their most precious emotions,” External link

citizen Wednesday, October 30, 2019 12:30:00 PM EAT

Bruce Cleaver said : “The notion of diamonds symbolising love goes back to the Middle Ages as people have long sought out the most precious things to celebrate their most precious emotions,” External link

themalaymailonline Wednesday, October 30, 2019 9:41:00 AM EAT

Bruce Cleaver said : "With midstream participants continuing to work down polished diamond inventory levels and reduced levels of manufacturing in the key cutting centres, De Beers Group provided customers with further supply flexibility," External link

polandsun Wednesday, August 28, 2019 6:11:00 PM EAT

Bruce Cleaver said : "With midstream participants continuing to work down polished diamond inventory levels and reduced levels of manufacturing in the key cutting centres, De Beers Group provided customers with further supply flexibility," External link

irishsun Wednesday, August 28, 2019 5:37:00 PM EAT

Bruce Cleaver said : “With midstream participants continuing to work down polished diamond inventory levels and reduced levels of manufacturing in the key cutting centers, De Beers Group provided customers with further supply flexibility,” External link

news-yahoo Wednesday, August 28, 2019 12:03:00 PM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

TorontoStar Sunday, August 18, 2019 9:39:00 PM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

TorontoStar Sunday, August 18, 2019 9:39:00 PM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

business-standard Saturday, August 17, 2019 11:43:00 PM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

business-standard Saturday, August 17, 2019 11:43:00 PM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

nytimes Saturday, August 17, 2019 11:40:00 AM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

nytimes Saturday, August 17, 2019 11:40:00 AM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

economictimes Saturday, August 17, 2019 11:09:00 AM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

economictimes Saturday, August 17, 2019 11:09:00 AM EAT

Bruce Cleaver said : "With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year," "As a result, we saw a reduction in sales during the sixth cycle of 2019" External link

thenational Wednesday, August 7, 2019 7:16:00 AM EAT

Bruce Cleaver diz : "Tenho consciência que temos que os ajudar a superar a tempestade" "Há coisas que poderemos fazer até ao final do ano para impulsionar a procura [de diamantes] e ajudar os clientes a ter um pouco mais de flexibilidade no seu negócio" External link

jornaldenegocios Saturday, August 3, 2019 5:34:00 PM EAT

Bruce Cleaver said : “With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal. De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year,” External link

iol Wednesday, July 31, 2019 4:02:00 PM EAT

Bruce Cleaver said : “With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year,” External link

businessday Tuesday, July 30, 2019 8:08:00 PM EAT

Bruce Cleaver said : “De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year,” External link

TorontoStar Tuesday, July 30, 2019 5:03:00 PM EAT

Bruce Cleaver said : "With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year," External link

thediamondloupe Tuesday, July 30, 2019 12:23:00 PM EAT

Bruce Cleaver told : “I’m not going to pretend it’s easy, because it’s not right now,” External link

thediamondloupe Tuesday, July 30, 2019 12:23:00 PM EAT

Bruce Cleaver said : "With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year. As a result, we saw a reduction in sales during the sixth cycle of 2019" External link

4-traders Tuesday, July 30, 2019 10:27:00 AM EAT

Bruce Cleaver said : “It’s not an easy time right now, I’m not going to pretend it is and I’m not to pretend to my clients that it is,” External link

TorontoStar Monday, July 29, 2019 5:18:00 PM EAT

Bruce Cleaver said : “I’m conscious that we need to help them ride out the storm,” “There are things we can do in the rest of 2019 to drive demand and to help customers add a bit more flexibility in their businesses” External link

TorontoStar Monday, July 29, 2019 5:18:00 PM EAT

Bruce Cleaver said : "It's not an easy time right now, I'm not going to pretend it is and I'm not to pretend to my clients that it is," External link

business-standard Monday, July 29, 2019 1:16:00 PM EAT

Bruce Cleaver said : "I'm conscious that we need to help them ride out the storm," "There are things we can do in the rest of 2019 to drive demand and to help customers add a bit more flexibility in their businesses" External link

business-standard Monday, July 29, 2019 1:16:00 PM EAT

Bruce Cleaver says : “I’m not going to pretend it’s easy, because it’s not right now,” “The midstream is being buffeted by a series of things that is making it tough for them. There is an oversupply of polished in the midstream, less restocking” External link

jckonline Thursday, July 25, 2019 8:09:00 PM EAT

Bruce Cleaver says : “It is important that De Beers leads in this period,” “You will see more of us, not less. It’s important that we continue to invest in this cycle” External link

jckonline Thursday, July 25, 2019 8:09:00 PM EAT

Bruce Cleaver noted : “the extension of the Jwaneng mine secures Botswana’s rightful place as a leading diamond producing nation for years to come” External link

miningweekly Friday, May 24, 2019 1:53:00 AM EAT

Bruce Cleaver said : “Cycle four saw lower rough diamond sales against a backdrop of macroeconomic uncertainty, and as we enter a seasonally slower period for the 21 May 2019 Indian factories closing temporarily for the traditional holiday period” External link

citizen Tuesday, May 21, 2019 5:25:00 PM EAT

Bruce Cleaver said : “Cycle four saw lower rough diamond sales against a backdrop of macroeconomic uncertainty, and as we enter a seasonally slower period for the industry with Indian factories closing temporarily for the traditional holiday period,” External link

businessday Tuesday, May 21, 2019 11:58:00 AM EAT

Bruce Cleaver said : “As we move into the second quarter of the year, we saw a continuation of stable demand for our rough diamonds during the third cycle of 2019” External link

sundaystandard Thursday, April 25, 2019 9:04:00 AM EAT

Bruce Cleaver said : “If you see the results we’ve published earlier this week it’s the best sight we’ve had this year,” External link

businessday Friday, April 12, 2019 7:38:00 PM EAT

Bruce Cleaver commented : "As we move into the second quarter of the year, we saw a continuation of stable demand for our rough diamonds during the third cycle of 2019," External link

thediamondloupe Tuesday, April 9, 2019 12:06:00 PM EAT

Bruce Cleaver said : “With our $2 billion investment to transition Venetia from an open cast to an underground operation, we are extending the mine’s production life into the 2040s,” External link

rough-polished Monday, April 1, 2019 3:10:00 PM EAT

Bruce Cleaver said : “Cut-8 is now the main source of ore for Jwaneng and will run to 2030. While open-pit operations at Letlhakene ceased as planned in 2017, we have successfully established a tailing processing plant at the mine that will deliver around 800 000 carats a year,” External link

rough-polished Monday, April 1, 2019 3:10:00 PM EAT

Bruce Cleaver said : “In the second half [of 2018], the low-priced product segment came under considerable pressure due to weak demand and surplus availability, the rapid depreciation of the rupee and a reduction in bank financing in the midstream,” External link

businessday Tuesday, March 5, 2019 3:26:00 PM EAT

Bruce Cleaver said : “This resulted in a surplus of low-priced polished diamonds at the end of the year, leading to lower sales at the start of 2019,” External link

businessday Tuesday, March 5, 2019 3:26:00 PM EAT

Bruce Cleaver said : “Our businesses in these countries face very different challenges and require a leader of Mpumi’s skill, vision and experience to maximise their full potential. I am personally very pleased to see her step into this role, which she does with my full support,” External link

miningweekly Monday, February 25, 2019 11:26:00 AM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

miningweekly Friday, February 22, 2019 10:17:00 AM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

mining Friday, February 22, 2019 12:35:00 AM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

news-yahoo Thursday, February 21, 2019 7:46:00 PM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

wsau Thursday, February 21, 2019 7:32:00 PM EAT

Bruce Cleaver said : “As the industry’s focus turns towards the key end of year retail selling season, rough diamond sales continued to be in line with expectation during the ninth cycle of the year,” External link

rough-polished Thursday, December 6, 2018 12:12:00 PM EAT

Bruce Cleaver said : “As the industry’s focus turns towards the key end of year retail selling season, rough diamond sales continued to be in line with expectation during the ninth cycle of the year,” External link

rough-polished Wednesday, December 5, 2018 4:21:00 PM EAT

Bruce Cleaver said : "We continued to see good demand across our product range (…) Sentiment remains positive heading into the Hong Kong International Jewellery Show this week — an important barometer of trade confidence," External link

mining Wednesday, March 1, 2017 7:46:00 AM EAT

Bruce Cleaver says : “Traditionally, that’s not easy because it takes a long time to create a design. But will 3-D printing change that in the future? I don’t see why not,” External link

thediamondloupe Tuesday, February 21, 2017 6:09:00 PM EAT

Bruce Cleaver said : “We have made some good steps in this direction, with greater collaboration across the value chain to stimulate demand, to share industry insight and to support pipeline efficiency. But we must continue on this path and maximise the impact of our combined efforts to grow industry value” External link

thediamondloupe Wednesday, January 18, 2017 1:56:00 AM EAT

Bruce Cleaver noted : “With the industry’s medium to long term fundamentals being so positive, clearly there is opportunity for investing in financially robust and transparent diamond businesses” External link

thediamondloupe Wednesday, January 18, 2017 1:56:00 AM EAT

Bruce Cleaver explains : "Often around events like Grammys, Emmys, Oscars, we find the celebrity that millennials identify with the most. We've had Claire Danes wear them. We've had Sophie Turner, who's in " External link

thediamondloupe Monday, January 9, 2017 3:03:00 PM EAT

Bruce Cleaver responds : "China in general consumes better-quality diamonds and is brand conscious. The U.S., being the enormous market that it is, just about consumes anything that gets offered for sale across the whole value chain. India is generally very small diamonds, lots and lots of very small diamonds. In America, repeat purchasing is a big thing. Once people have bought more than one piece of diamond jewelry in America, they on average buy six pieces over their life" External link

thediamondloupe Monday, January 9, 2017 3:03:00 PM EAT

Bruce Cleaver said : “While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetization program in India, demand across the rest of the product mix continued to be healthy,” “Overall sales remained in line with seasonal expectations” External link

mining Wednesday, December 14, 2016 7:21:00 PM EAT

Bruce Cleaver said : “While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetisation programme in India, demand across the rest of the product mix continued to be healthy,” “Overall sales remained in line with seasonal expectations” External link

mineweb Wednesday, December 14, 2016 4:52:00 PM EAT

Bruce Cleaver said : “While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetization programme in India, demand across the rest of the product mix continued to be healthy,” “Overall sales remained in line with seasonal expectations” External link

scmp Wednesday, December 14, 2016 3:38:00 AM EAT

Bruce Cleaver said : "We continued to see good demand for De Beers rough diamonds in our latest sales cycle. " External link

iol Tuesday, December 13, 2016 2:31:00 PM EAT

Bruce Cleaver states : “The campaign is about millennials; it’s not aimed at the traditional successful couple that you’d see in advertising even five years ago — it’s not about diamond buyers on Fifth Avenue” External link

thediamondloupe Monday, December 12, 2016 1:49:00 PM EAT

Bruce Cleaver said : “We know that they are invested in the diamond dream, but they don’t like being told what to do, and there is tendency for brands to underestimate them,” External link

thediamondloupe Monday, December 12, 2016 1:49:00 PM EAT

Bruce Cleaver said : “The ninth sales cycle of 2016 showed continued good demand for De Beers’s rough diamonds, with sales in line with expected seasonal demand patterns,” External link

iol Tuesday, November 15, 2016 1:27:00 PM EAT

Bruce Cleaver says : "Millennials are more interested in [ethical] sourcing than their parents were. That doesn't surprise us, we can never forget the integrity of the product issue," External link

allafrica Friday, October 14, 2016 6:06:00 PM EAT

Bruce Cleaver says : "Millennials are more interested in [ethical] sourcing than their parents were. That doesn't surprise us, we can never forget the integrity of the product issue," External link

allafrica Friday, October 14, 2016 2:39:00 PM EAT

Bruce Cleaver said : "Demand for De Beers’ rough diamonds in Cycle 8 continued to reflect the improved midstream trading environment compared with 2015," "Our rough diamond sales were slightly ahead of expectation during the Cycle, given the normal seasonal demand patterns, the shorter than usual period between Sights 7 and 8, and the forthcoming holidays in some of the major diamond cutting centres," External link

bdlive Tuesday, October 4, 2016 12:32:00 PM EAT

Bruce Cleaver said : "SA is in a slightly difficult place right now," External link

bdlive Friday, September 23, 2016 8:17:00 AM EAT

Bruce Cleaver said : “South Africa is in a slightly difficult place right now,” External link

miningnews Thursday, September 22, 2016 2:55:00 PM EAT

Bruce Cleaver said : “South Africa is in a slightly difficult place right now,” External link

thediamondloupe Thursday, September 22, 2016 2:22:00 PM EAT

Bruce Cleaver said : “South Africa is in a slightly difficult place right now,” External link

iol Thursday, September 22, 2016 12:16:00 PM EAT

Bruce Cleaver déclaré : "est notre plus grande mine hors de l'Afrique australe" External link

lefigaro Tuesday, September 20, 2016 11:37:00 PM EAT

Bruce Cleaver said : “What we see is a slow decline in supply, as mines get deeper,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “We reduced our production around the world to match demand. At the end of last year we also increased our advertising spend,” “We are comfortable with the level of production we have for now” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “Millennials like things that are easier to be identified, more individualised and there are going to be the challenges for the retailers about how they are changing their designs,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “I would be surprised if you see continuous double-digit growth in diamond demand in China, but the size of the single-digit growth is still quite positive,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver added : “There are a lot of volatilities, but a lot of demand,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “We think there will be some growth in the consumer market next year, but probably not hugely significant given some of the economic factors and political factors in the world,” External link

republicofmining Thursday, September 15, 2016 12:54:00 AM EAT

Bruce Cleaver said : “India is of central importance to De Beers’ future and is at the very heart of the diamond pipeline” External link

thediamondloupe Friday, August 5, 2016 4:44:00 PM EAT

Bruce Cleaver said : “Starting the ramp-up to production at Gahcho Kué on time, on budget and in a challenging environment is a remarkable achievement from the team. The mine is an exceptional resource in terms of carat volume, value and its potential to create meaningful economic opportunity for the surrounding community” External link

enca Thursday, August 4, 2016 2:49:00 PM EAT

Bruce Cleaver said : “Starting the ramp-up to production at Gahcho Kué on time, on budget and in a challenging environment is a remarkable achievement from the team. The mine is an exceptional resource in terms of carat volume, value and its potential to create meaningful economic opportunity for the surrounding community” External link

iol Thursday, August 4, 2016 11:20:00 AM EAT

Bruce Cleaver said : “This is an encouraging sales performance for this point in the year, supported by positive sentiment from our customers. We maintain a cautious outlook for the remainder of 2016,” External link

miningweekly Tuesday, August 2, 2016 2:23:00 PM EAT

Bruce Cleaver said : “Our profit is slightly up at $585m on revenues of $3.3bn, which is primarily due to a 29 percent increase in sales volumes to 17.2 million carats... We were able to keep tight control of our costs, and that along with favourable exchange rates has helped our financial performance” External link

iol Friday, July 29, 2016 9:37:00 AM EAT

Bruce Cleaver said : "They are pleased someone (who understands it and has been involved in it for some time) has taken over the business" External link

bdlive Friday, July 29, 2016 7:57:00 AM EAT

Bruce Cleaver writes : “We must learn to thrive in uncertainty,” External link

thevoicebw Saturday, July 16, 2016 2:53:00 PM EAT

Bruce Cleaver said : “For the local beneficiation sector to have remained competitive over the years there should have been a point when we considered innovative ways to implement a step change in our beneficiation sector,” External link

miningnews Thursday, July 14, 2016 6:43:00 PM EAT



Key Titles and Phrases Count Lang Last Seen
ceo65.50%EN10/02/201702/10/2017
beers group ceo11.50%EN09/23/201723/09/2017
chief executive officer5.50%EN09/16/201716/09/2017
officer3.50%EN09/16/201716/09/2017
chief executive5.50%EN08/01/201701/08/2017
executive5.00%EN08/01/201701/08/2017
directeur général0.50%FR06/21/201721/06/2017
pdg1.50%FR09/24/201624/09/2016
new ceo1.50%EN08/04/201604/08/2016
Names Lang Count
Bruce CleaverEN94.29%
Bruce CleaverFR5.71%


 
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AfricaBrief

Bruce Cleaver

Last updated on 2017-10-02T17:07+0300.

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Bruce Cleaver said : “Sentiment continues to be positive on the back of strong demand for diamond jewellery from US consumers, and this was reflected in the demand we saw for rough diamonds during Cycle 9,” “As we head into Cycle 10, we anticipate rough diamond demand will likewise be affected by the Christmas holiday closure of cutting factories in southern Africa, but we expect to see positive industry conditions prevailing into the new year in light of the healthy outlook for the key retail selling season” External link

mining Wednesday, November 24, 2021 4:52:00 PM EAT

Bruce Cleaver said : “The diamond industry has a significant opportunity to demonstrate its sustainability credentials to a new generation of consumers who value actions and evidence over rhetoric,” “The industry must urgently connect consumers more directly with the story of their diamonds and the positive impacts they create for people and the planet, right along the value chain” External link

rough-polished Monday, November 1, 2021 1:49:00 AM EAT

Bruce Cleaver said : “We continue to see robust demand for diamond jewellery in the key US and China consumer markets,” External link

rough-polished Monday, June 21, 2021 12:42:00 AM EAT

Bruce Cleaver says : “We look forward to continuing to work with UN Women and our fellow HeForShe Alliance peers to share learnings, scale impact and accelerate progress over the next five years,” External link

miningweekly Thursday, June 3, 2021 5:36:00 PM EAT

Bruce Cleaver said : “We saw the continuation of good rough diamond demand during our second sales cycle of 2021 on the back of positive consumer demand for diamond jewellery,” External link

thenational Friday, May 21, 2021 7:45:00 AM EAT

Bruce Cleaver said : "Our thoughts are with all those in India as the country navigates the current challenges presented by the pandemic - reminding us that the road ahead remains uncertain and that we must continue to adopt a watchful approach," External link

rough-polished Thursday, May 20, 2021 1:06:00 PM EAT

Bruce Cleaver said : “However, the scale of the second wave of Covid-19 in India, where the majority of the world’s diamonds are cut and polished, has led to reduced midstream capacity and subsequently lower rough diamond demand, during what is already a seasonally slower time of year for midstream purchases,” External link

iol Thursday, May 20, 2021 9:22:00 AM EAT

Bruce Cleaver said : “Our thoughts are with all those in India as the country navigates the current challenges presented by the pandemic reminding us that the road ahead remains uncertain and that we must continue to adopt a watchful approach,” External link

iol Thursday, May 20, 2021 9:22:00 AM EAT

Bruce Cleaver said : “We continue to see robust demand for diamond jewellery in the key US and China consumer markets,” External link

mining Wednesday, May 19, 2021 6:42:00 PM EAT

Bruce Cleaver says : "Our thoughts are with all those in India as the country navigates the current challenges presented by the pandemic reminding us that the road ahead remains uncertain and that we must continue to adopt a watchful approach," External link

miningweekly Wednesday, May 19, 2021 11:14:00 AM EAT

Bruce Cleaver said : “Following a good holiday season and that trend continuing during the first quarter of 2021, we have again seen solid demand for rough diamonds as we begin a traditionally quieter period of the year for the diamond industry. Sales were in line with expectations and both market sentiment and overall industry conditions remain positive,” External link

sundaystandard Monday, April 12, 2021 6:32:00 PM EAT

Bruce Cleaver said ( about Bharat Diamond Bourse ) : “However, with pandemic developments in Europe and Mumbai’s recent lockdown resulting in the Bharat Diamond Bourse being closed, it is clear that we will continue to see challenges relating to Covid-19,” External link

iol Thursday, April 8, 2021 9:33:00 AM EAT

Bruce Cleaver says : "Midstream buyers continued to express healthy demand, following better-than-expected retail sales of diamond jewellery over Christmas, the Chinese New Year and Valentine's Day, with the industry now set to enter what is traditionally a period of lower seasonal demand," External link

allafrica Monday, March 15, 2021 5:18:00 AM EAT

Bruce Cleaver said : "We are thrilled to be extending our partnership with UN Women for another five years and to be joining the newly-formed HeForShe Alliance. Achieving gender parity across our workforce is a business-critical priority for De Beers Group - not only is it the right thing to do, it's the only way we will access a comprehensive range of talent and achieve our full potential. Now more than ever we have a societal imperative to keep working toward gender equality, as the Covid-19 pandemic has resulted in new challenges to address," External link

business-standard Tuesday, March 9, 2021 11:49:00 AM EAT

Bruce Cleaver said : "We are thrilled to be extending our partnership with UN Women for another five years and to be joining the newly-formed HeForShe Alliance," External link

prnewswire Monday, March 8, 2021 2:15:00 PM EAT

Bruce Cleaver says : “In the middle of last year, it was impossible to sell a diamond, and I think we did the right thing by not selling any at the time,” “Demand and inventory levels are certainly better than they were six months ago. If we didn’t take the lead and take production off the market like we did in April, May, and June, that would be a real challenge” External link

jckonline Thursday, March 4, 2021 9:53:00 AM EAT

Bruce Cleaver says : “dramatically cut costs, including capital expenditures,” “There have been silos that shouldn’t be there. We have mining, and rough sales, and our retail brand. There has been criticism in the past that people on our marketing side weren’t quite as in sync with people on the sales team. So we’re taking out some cost and we’re trying to link those businesses more with technology and with data” External link

jckonline Thursday, March 4, 2021 9:53:00 AM EAT

Bruce Cleaver says : “I’d say, at this point we probably [won’t get involved], but we will be open-minded on it and look for better ways to do [things],” “Sustainability is important to consumers, and more and more are starting to ask these questions about where the diamond came from and what good does it do. The natural diamond industry has a great story to tell but we need to do a better job of telling it” External link

jckonline Thursday, March 4, 2021 9:53:00 AM EAT

Bruce Cleaver said : “With the midstream starting the year with low levels of rough and polished inventories, and following strong sales of diamond jewelry over the key holiday season in the US, we saw good demand for rough diamonds at the first cycle of the year as midstream customers sought to restock and to fill orders from retail businesses,” External link

thediamondloupe Thursday, February 4, 2021 4:57:00 PM EAT

Bruce Cleaver said : “While risks to recovery as a result of ongoing restrictions on the movement of both people and goods persist, we have been encouraged by demand conditions,” External link

iol Thursday, February 4, 2021 10:32:00 AM EAT

Bruce Cleaver said : “It’s encouraging to see these demand trends, but these are still early days, and there is a long way to go before we can be sure of a sustained recovery in trading conditions,” External link

iol Thursday, October 15, 2020 4:36:00 PM EAT

Bruce Cleaver said : “We continue to see a steady improvement in demand for rough diamonds in the eighth sales cycle of the year, with cutters and polishers increasing their purchases as retail orders come through ahead of the key holiday season,” External link

businessday Wednesday, October 14, 2020 5:44:00 PM EAT

Bruce Cleaver said : “We continue to see a steady improvement in demand for rough diamonds in the eighth sales cycle of the year, with cutters and polishers increasing their purchases,” External link

business-standard Wednesday, October 14, 2020 5:02:00 PM EAT

Bruce Cleaver said : “Diamond markets showed some continued improvement throughout August and into September as Covid-19 restrictions continued to ease in various locations, and manufacturers focused on meeting retail demand for polished diamonds, particularly in certain product areas,” External link

sundaystandard Tuesday, September 15, 2020 3:50:00 PM EAT

Bruce Cleaver said : “It’s clear that the recovery is at an early stage and we expect that it will take some time to get back to pre-Covid-19 levels of demand,” External link

iol Monday, September 14, 2020 12:46:00 PM EAT

Bruce Cleaver said : “It’s clear that the recovery is at an early stage and we expect that it will take some time to get back to pre-Covid-19 levels of demand,” External link

rough-polished Friday, September 11, 2020 8:19:00 PM EAT

Bruce Cleaver said : “This research, undertaken in three of the largest consumer markets for diamonds, highlights a number of important insights for diamond jewellery retailers as we enter the key end-of-year selling season,” External link

mmegi Friday, August 21, 2020 7:38:00 PM EAT

Bruce Cleaver added : “While the external environment remains uncertain, in this unprecedented moment in time, we have the unusual opportunity to build even more lasting and meaningful connections with consumers at the culmination of a year when we’ve all been reminded that. we cannot take our precious relationships, or even human connections, for granted,” External link

mmegi Friday, August 21, 2020 7:38:00 PM EAT

Bruce Cleaver said : "Chinese consumer sentiment was ahead of other key markets, with 85 percent feeling settled into a new and familiar routine and 24 percent feeling fully reconnected to their life and previous routine," External link

peopledaily Wednesday, August 12, 2020 5:19:00 AM EAT

Bruce Cleaver said : "Only 8 percent of consumers in the U.S. and 4 percent in China felt their situation was deteriorating," External link

peopledaily Wednesday, August 12, 2020 5:19:00 AM EAT

Bruce Cleaver told : "It is likely to lead to some job losses, I can't tell you at this point what that number will be but we are certainly doing this exercise completely end-to-end," External link

miningweekly Thursday, July 30, 2020 4:15:00 PM EAT

Bruce Cleaver said : “We are now working through a process to start to shape an organization that is better equipped and empowered to deliver this change,” “It won’t be easy for any of us. We will, very likely, come out of this a more focused and more connected business” External link

rough-polished Monday, July 27, 2020 2:00:00 PM EAT

Bruce Cleaver said : “Covid-19 has compounded and exacerbated difficulties that already existed in the diamond world,” “These difficulties, which have inhibited our growth over the past several years, have become even more urgent to address. They require us to act now to protect the short-term health of the business while refocusing and reorienting it to realize our long-term potential” External link

miningweekly Saturday, July 25, 2020 11:54:00 PM EAT

Bruce Cleaver said : “Covid-19 has compounded and exacerbated difficulties that already existed in the diamond world,” “These difficulties, which have inhibited our growth over the past several years, have become even more urgent to address. They require us to act now to protect the short-term health of the business while refocusing and reorienting it to realise our long-term potential” External link

thenational Saturday, July 25, 2020 8:45:00 AM EAT

Bruce Cleaver wrote : “We mine a valuable, finite and depleting resource,” External link

rough-polished Monday, June 1, 2020 12:48:00 AM EAT

Bruce Cleaver said : “We have long been partners with Namibia and we have enjoyed a lot of success together over the years, but it is in challenging times such as this that we must really pull together. It is difficult to source these important machines in a global market where there are shortages, so we are proud to be able to support Government in its response to COVID-19. We will continue to engage relevant health officials in Namibia to ensure we do all we can to help source and deliver the much-needed critical health equipment as soon as possible,” External link

namibiansun Wednesday, May 6, 2020 2:59:00 PM EAT

Bruce Cleaver said : “Right now many need this support more than ever. The funding we are providing will assist women’s support organisations to continue delivering critical services to survivors of gender-based violence during the current situation, and help protect against it in the future,” External link

miningweekly Wednesday, April 29, 2020 5:32:00 PM EAT

Bruce Cleaver said : "With our contribution of USD 2,500,000, De Beers is supporting the unprecedented efforts of healthcare professionals, community leaders and all those confronting COVID-19 in the countries and communities in which we live and work," External link

business-standard Wednesday, April 8, 2020 11:15:00 AM EAT

Bruce Cleaver added : "We have refocused our business in our host communities to support the response to the pandemic and our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery," "We have long-standing partnerships with the people of Botswana and Namibia spanning decades. The men and women of De Beers are proud to stand with them now in this moment of crisis and we will stand with them as their partners on the road to recovery and renewal," External link

business-standard Wednesday, April 8, 2020 11:15:00 AM EAT

Bruce Cleaver said : “Our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery,” External link

miningweekly Tuesday, April 7, 2020 5:18:00 PM EAT

Bruce Cleaver said : “Following an improvement in demand for rough diamonds during the first sales cycle of 2020, we recognised the impact of Covid-19 coronavirus on customers focused on supplying the Chinese market and put in place additional targeted flexibility to enable customers to defer allocations of the relevant rough diamonds,” External link

iol Thursday, March 5, 2020 12:10:00 PM EAT

Bruce Cleaver said : “Demand for rough diamonds increased during the first Sight of 2020 following the end of year selling season and subsequent inventory restocking,” External link

sundaystandard Wednesday, February 5, 2020 11:14:00 AM EAT

Bruce Cleaver said : “Demand for rough diamonds increased during the first sight of 2020 following the end of year selling season and subsequent inventory restocking” External link

cityam Wednesday, January 29, 2020 12:45:00 PM EAT

Bruce Cleaver said : "We are standing on the cusp of a new diamond world," "It is a world...of considerable opportunity, if we make the right choices" External link

4-traders Saturday, November 30, 2019 3:09:00 PM EAT

Bruce Cleaver said : "There's no rarity: It's fashion, it's fun, it's lighthearted," External link

4-traders Saturday, November 30, 2019 3:09:00 PM EAT

Bruce Cleaver said : "With signs of increasing polished price stability, Cycle 9 saw an improvement in sentiment from rough diamond buyers," External link

thediamondloupe Wednesday, November 13, 2019 11:51:00 AM EAT

Bruce Cleaver said : “The notion of diamonds symbolising love goes back to the Middle Ages as people have long sought out the most precious things to celebrate their most precious emotions,” External link

citizen Wednesday, October 30, 2019 12:30:00 PM EAT

Bruce Cleaver said : “The notion of diamonds symbolising love goes back to the Middle Ages as people have long sought out the most precious things to celebrate their most precious emotions,” External link

themalaymailonline Wednesday, October 30, 2019 9:41:00 AM EAT

Bruce Cleaver said : "With midstream participants continuing to work down polished diamond inventory levels and reduced levels of manufacturing in the key cutting centres, De Beers Group provided customers with further supply flexibility," External link

polandsun Wednesday, August 28, 2019 6:11:00 PM EAT

Bruce Cleaver said : "With midstream participants continuing to work down polished diamond inventory levels and reduced levels of manufacturing in the key cutting centres, De Beers Group provided customers with further supply flexibility," External link

irishsun Wednesday, August 28, 2019 5:37:00 PM EAT

Bruce Cleaver said : “With midstream participants continuing to work down polished diamond inventory levels and reduced levels of manufacturing in the key cutting centers, De Beers Group provided customers with further supply flexibility,” External link

news-yahoo Wednesday, August 28, 2019 12:03:00 PM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

TorontoStar Sunday, August 18, 2019 9:39:00 PM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

TorontoStar Sunday, August 18, 2019 9:39:00 PM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

business-standard Saturday, August 17, 2019 11:43:00 PM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

business-standard Saturday, August 17, 2019 11:43:00 PM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

nytimes Saturday, August 17, 2019 11:40:00 AM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

nytimes Saturday, August 17, 2019 11:40:00 AM EAT

Bruce Cleaver said : “There is significant indigestion in the midstream of the market, thanks to both a nasty cocktail of recent geopolitics and now this credit squeeze on polishers and traders,” External link

economictimes Saturday, August 17, 2019 11:09:00 AM EAT

Bruce Cleaver said : “We need to help customers ride out this storm,” “That said, we’ve seen trading downturns like this before. There is still plenty of demand for diamonds from consumers, and I feel confident this will pass” External link

economictimes Saturday, August 17, 2019 11:09:00 AM EAT

Bruce Cleaver said : "With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year," "As a result, we saw a reduction in sales during the sixth cycle of 2019" External link

thenational Wednesday, August 7, 2019 7:16:00 AM EAT

Bruce Cleaver diz : "Tenho consciência que temos que os ajudar a superar a tempestade" "Há coisas que poderemos fazer até ao final do ano para impulsionar a procura [de diamantes] e ajudar os clientes a ter um pouco mais de flexibilidade no seu negócio" External link

jornaldenegocios Saturday, August 3, 2019 5:34:00 PM EAT

Bruce Cleaver said : “With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal. De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year,” External link

iol Wednesday, July 31, 2019 4:02:00 PM EAT

Bruce Cleaver said : “With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year,” External link

businessday Tuesday, July 30, 2019 8:08:00 PM EAT

Bruce Cleaver said : “De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year,” External link

TorontoStar Tuesday, July 30, 2019 5:03:00 PM EAT

Bruce Cleaver said : "With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year," External link

thediamondloupe Tuesday, July 30, 2019 12:23:00 PM EAT

Bruce Cleaver told : “I’m not going to pretend it’s easy, because it’s not right now,” External link

thediamondloupe Tuesday, July 30, 2019 12:23:00 PM EAT

Bruce Cleaver said : "With ongoing macroeconomic uncertainty, retailers managing inventory levels, and polished diamond inventories in the midstream continuing to be higher than normal, De Beers Group provided customers with additional flexibility to defer some of their rough diamond allocations to later in the year. As a result, we saw a reduction in sales during the sixth cycle of 2019" External link

4-traders Tuesday, July 30, 2019 10:27:00 AM EAT

Bruce Cleaver said : “It’s not an easy time right now, I’m not going to pretend it is and I’m not to pretend to my clients that it is,” External link

TorontoStar Monday, July 29, 2019 5:18:00 PM EAT

Bruce Cleaver said : “I’m conscious that we need to help them ride out the storm,” “There are things we can do in the rest of 2019 to drive demand and to help customers add a bit more flexibility in their businesses” External link

TorontoStar Monday, July 29, 2019 5:18:00 PM EAT

Bruce Cleaver said : "It's not an easy time right now, I'm not going to pretend it is and I'm not to pretend to my clients that it is," External link

business-standard Monday, July 29, 2019 1:16:00 PM EAT

Bruce Cleaver said : "I'm conscious that we need to help them ride out the storm," "There are things we can do in the rest of 2019 to drive demand and to help customers add a bit more flexibility in their businesses" External link

business-standard Monday, July 29, 2019 1:16:00 PM EAT

Bruce Cleaver says : “I’m not going to pretend it’s easy, because it’s not right now,” “The midstream is being buffeted by a series of things that is making it tough for them. There is an oversupply of polished in the midstream, less restocking” External link

jckonline Thursday, July 25, 2019 8:09:00 PM EAT

Bruce Cleaver says : “It is important that De Beers leads in this period,” “You will see more of us, not less. It’s important that we continue to invest in this cycle” External link

jckonline Thursday, July 25, 2019 8:09:00 PM EAT

Bruce Cleaver noted : “the extension of the Jwaneng mine secures Botswana’s rightful place as a leading diamond producing nation for years to come” External link

miningweekly Friday, May 24, 2019 1:53:00 AM EAT

Bruce Cleaver said : “Cycle four saw lower rough diamond sales against a backdrop of macroeconomic uncertainty, and as we enter a seasonally slower period for the 21 May 2019 Indian factories closing temporarily for the traditional holiday period” External link

citizen Tuesday, May 21, 2019 5:25:00 PM EAT

Bruce Cleaver said : “Cycle four saw lower rough diamond sales against a backdrop of macroeconomic uncertainty, and as we enter a seasonally slower period for the industry with Indian factories closing temporarily for the traditional holiday period,” External link

businessday Tuesday, May 21, 2019 11:58:00 AM EAT

Bruce Cleaver said : “As we move into the second quarter of the year, we saw a continuation of stable demand for our rough diamonds during the third cycle of 2019” External link

sundaystandard Thursday, April 25, 2019 9:04:00 AM EAT

Bruce Cleaver said : “If you see the results we’ve published earlier this week it’s the best sight we’ve had this year,” External link

businessday Friday, April 12, 2019 7:38:00 PM EAT

Bruce Cleaver commented : "As we move into the second quarter of the year, we saw a continuation of stable demand for our rough diamonds during the third cycle of 2019," External link

thediamondloupe Tuesday, April 9, 2019 12:06:00 PM EAT

Bruce Cleaver said : “With our $2 billion investment to transition Venetia from an open cast to an underground operation, we are extending the mine’s production life into the 2040s,” External link

rough-polished Monday, April 1, 2019 3:10:00 PM EAT

Bruce Cleaver said : “Cut-8 is now the main source of ore for Jwaneng and will run to 2030. While open-pit operations at Letlhakene ceased as planned in 2017, we have successfully established a tailing processing plant at the mine that will deliver around 800 000 carats a year,” External link

rough-polished Monday, April 1, 2019 3:10:00 PM EAT

Bruce Cleaver said : “In the second half [of 2018], the low-priced product segment came under considerable pressure due to weak demand and surplus availability, the rapid depreciation of the rupee and a reduction in bank financing in the midstream,” External link

businessday Tuesday, March 5, 2019 3:26:00 PM EAT

Bruce Cleaver said : “This resulted in a surplus of low-priced polished diamonds at the end of the year, leading to lower sales at the start of 2019,” External link

businessday Tuesday, March 5, 2019 3:26:00 PM EAT

Bruce Cleaver said : “Our businesses in these countries face very different challenges and require a leader of Mpumi’s skill, vision and experience to maximise their full potential. I am personally very pleased to see her step into this role, which she does with my full support,” External link

miningweekly Monday, February 25, 2019 11:26:00 AM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

miningweekly Friday, February 22, 2019 10:17:00 AM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

mining Friday, February 22, 2019 12:35:00 AM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

news-yahoo Thursday, February 21, 2019 7:46:00 PM EAT

Bruce Cleaver told : "The margins that were out there are not sustainable," External link

wsau Thursday, February 21, 2019 7:32:00 PM EAT

Bruce Cleaver said : “As the industry’s focus turns towards the key end of year retail selling season, rough diamond sales continued to be in line with expectation during the ninth cycle of the year,” External link

rough-polished Thursday, December 6, 2018 12:12:00 PM EAT

Bruce Cleaver said : “As the industry’s focus turns towards the key end of year retail selling season, rough diamond sales continued to be in line with expectation during the ninth cycle of the year,” External link

rough-polished Wednesday, December 5, 2018 4:21:00 PM EAT

Bruce Cleaver said : "We continued to see good demand across our product range (…) Sentiment remains positive heading into the Hong Kong International Jewellery Show this week — an important barometer of trade confidence," External link

mining Wednesday, March 1, 2017 7:46:00 AM EAT

Bruce Cleaver says : “Traditionally, that’s not easy because it takes a long time to create a design. But will 3-D printing change that in the future? I don’t see why not,” External link

thediamondloupe Tuesday, February 21, 2017 6:09:00 PM EAT

Bruce Cleaver said : “We have made some good steps in this direction, with greater collaboration across the value chain to stimulate demand, to share industry insight and to support pipeline efficiency. But we must continue on this path and maximise the impact of our combined efforts to grow industry value” External link

thediamondloupe Wednesday, January 18, 2017 1:56:00 AM EAT

Bruce Cleaver noted : “With the industry’s medium to long term fundamentals being so positive, clearly there is opportunity for investing in financially robust and transparent diamond businesses” External link

thediamondloupe Wednesday, January 18, 2017 1:56:00 AM EAT

Bruce Cleaver explains : "Often around events like Grammys, Emmys, Oscars, we find the celebrity that millennials identify with the most. We've had Claire Danes wear them. We've had Sophie Turner, who's in " External link

thediamondloupe Monday, January 9, 2017 3:03:00 PM EAT

Bruce Cleaver responds : "China in general consumes better-quality diamonds and is brand conscious. The U.S., being the enormous market that it is, just about consumes anything that gets offered for sale across the whole value chain. India is generally very small diamonds, lots and lots of very small diamonds. In America, repeat purchasing is a big thing. Once people have bought more than one piece of diamond jewelry in America, they on average buy six pieces over their life" External link

thediamondloupe Monday, January 9, 2017 3:03:00 PM EAT

Bruce Cleaver said : “While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetization program in India, demand across the rest of the product mix continued to be healthy,” “Overall sales remained in line with seasonal expectations” External link

mining Wednesday, December 14, 2016 7:21:00 PM EAT

Bruce Cleaver said : “While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetisation programme in India, demand across the rest of the product mix continued to be healthy,” “Overall sales remained in line with seasonal expectations” External link

mineweb Wednesday, December 14, 2016 4:52:00 PM EAT

Bruce Cleaver said : “While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetization programme in India, demand across the rest of the product mix continued to be healthy,” “Overall sales remained in line with seasonal expectations” External link

scmp Wednesday, December 14, 2016 3:38:00 AM EAT

Bruce Cleaver said : "We continued to see good demand for De Beers rough diamonds in our latest sales cycle. " External link

iol Tuesday, December 13, 2016 2:31:00 PM EAT

Bruce Cleaver states : “The campaign is about millennials; it’s not aimed at the traditional successful couple that you’d see in advertising even five years ago — it’s not about diamond buyers on Fifth Avenue” External link

thediamondloupe Monday, December 12, 2016 1:49:00 PM EAT

Bruce Cleaver said : “We know that they are invested in the diamond dream, but they don’t like being told what to do, and there is tendency for brands to underestimate them,” External link

thediamondloupe Monday, December 12, 2016 1:49:00 PM EAT

Bruce Cleaver said : “The ninth sales cycle of 2016 showed continued good demand for De Beers’s rough diamonds, with sales in line with expected seasonal demand patterns,” External link

iol Tuesday, November 15, 2016 1:27:00 PM EAT

Bruce Cleaver says : "Millennials are more interested in [ethical] sourcing than their parents were. That doesn't surprise us, we can never forget the integrity of the product issue," External link

allafrica Friday, October 14, 2016 6:06:00 PM EAT

Bruce Cleaver says : "Millennials are more interested in [ethical] sourcing than their parents were. That doesn't surprise us, we can never forget the integrity of the product issue," External link

allafrica Friday, October 14, 2016 2:39:00 PM EAT

Bruce Cleaver said : "Demand for De Beers’ rough diamonds in Cycle 8 continued to reflect the improved midstream trading environment compared with 2015," "Our rough diamond sales were slightly ahead of expectation during the Cycle, given the normal seasonal demand patterns, the shorter than usual period between Sights 7 and 8, and the forthcoming holidays in some of the major diamond cutting centres," External link

bdlive Tuesday, October 4, 2016 12:32:00 PM EAT

Bruce Cleaver said : "SA is in a slightly difficult place right now," External link

bdlive Friday, September 23, 2016 8:17:00 AM EAT

Bruce Cleaver said : “South Africa is in a slightly difficult place right now,” External link

miningnews Thursday, September 22, 2016 2:55:00 PM EAT

Bruce Cleaver said : “South Africa is in a slightly difficult place right now,” External link

thediamondloupe Thursday, September 22, 2016 2:22:00 PM EAT

Bruce Cleaver said : “South Africa is in a slightly difficult place right now,” External link

iol Thursday, September 22, 2016 12:16:00 PM EAT

Bruce Cleaver déclaré : "est notre plus grande mine hors de l'Afrique australe" External link

lefigaro Tuesday, September 20, 2016 11:37:00 PM EAT

Bruce Cleaver said : “What we see is a slow decline in supply, as mines get deeper,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “We reduced our production around the world to match demand. At the end of last year we also increased our advertising spend,” “We are comfortable with the level of production we have for now” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “Millennials like things that are easier to be identified, more individualised and there are going to be the challenges for the retailers about how they are changing their designs,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “I would be surprised if you see continuous double-digit growth in diamond demand in China, but the size of the single-digit growth is still quite positive,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver added : “There are a lot of volatilities, but a lot of demand,” External link

scmp Sunday, September 18, 2016 12:28:00 PM EAT

Bruce Cleaver said : “We think there will be some growth in the consumer market next year, but probably not hugely significant given some of the economic factors and political factors in the world,” External link

republicofmining Thursday, September 15, 2016 12:54:00 AM EAT

Bruce Cleaver said : “India is of central importance to De Beers’ future and is at the very heart of the diamond pipeline” External link

thediamondloupe Friday, August 5, 2016 4:44:00 PM EAT

Bruce Cleaver said : “Starting the ramp-up to production at Gahcho Kué on time, on budget and in a challenging environment is a remarkable achievement from the team. The mine is an exceptional resource in terms of carat volume, value and its potential to create meaningful economic opportunity for the surrounding community” External link

enca Thursday, August 4, 2016 2:49:00 PM EAT

Bruce Cleaver said : “Starting the ramp-up to production at Gahcho Kué on time, on budget and in a challenging environment is a remarkable achievement from the team. The mine is an exceptional resource in terms of carat volume, value and its potential to create meaningful economic opportunity for the surrounding community” External link

iol Thursday, August 4, 2016 11:20:00 AM EAT

Bruce Cleaver said : “This is an encouraging sales performance for this point in the year, supported by positive sentiment from our customers. We maintain a cautious outlook for the remainder of 2016,” External link

miningweekly Tuesday, August 2, 2016 2:23:00 PM EAT

Bruce Cleaver said : “Our profit is slightly up at $585m on revenues of $3.3bn, which is primarily due to a 29 percent increase in sales volumes to 17.2 million carats... We were able to keep tight control of our costs, and that along with favourable exchange rates has helped our financial performance” External link

iol Friday, July 29, 2016 9:37:00 AM EAT

Bruce Cleaver said : "They are pleased someone (who understands it and has been involved in it for some time) has taken over the business" External link

bdlive Friday, July 29, 2016 7:57:00 AM EAT

Bruce Cleaver writes : “We must learn to thrive in uncertainty,” External link

thevoicebw Saturday, July 16, 2016 2:53:00 PM EAT

Bruce Cleaver said : “For the local beneficiation sector to have remained competitive over the years there should have been a point when we considered innovative ways to implement a step change in our beneficiation sector,” External link

miningnews Thursday, July 14, 2016 6:43:00 PM EAT



Key Titles and Phrases Count Lang Last Seen
ceo65.50%EN10/02/201702/10/2017
beers group ceo11.50%EN09/23/201723/09/2017
chief executive officer5.50%EN09/16/201716/09/2017
officer3.50%EN09/16/201716/09/2017
chief executive5.50%EN08/01/201701/08/2017
executive5.00%EN08/01/201701/08/2017
directeur général0.50%FR06/21/201721/06/2017
pdg1.50%FR09/24/201624/09/2016
new ceo1.50%EN08/04/201604/08/2016
Names Lang Count
Bruce CleaverEN94.29%
Bruce CleaverFR5.71%


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