Amitabh Bachchan added : “There are strict rules and regulations now by the GOI and the ASCI guidelines , I think that is who they are , who have now given ruling that, Influencers – a new terminology for them that put up product pictures with mention or product pictures, to state that they are the sponsors, promotors etc., or in partnership.. else it is becoming illegal .. so several posts of mine have been given notices that the change should be done … else .. … ya .. !!”

news18 Friday, May 13, 2022 11:44:00 AM EAT

Amitabh Bachchan recalled : "When it was all over, we could see not just a physical exhaustion on the part of Sharma but as though his very soul had got exhausted,"

yahoo-au Tuesday, May 10, 2022 1:59:00 PM EAT

Amitabh Bachchan stated : “Indian couture is very dear to me and I feel what we wear speaks volumes about ourselves and our personality. I am extremely glad to be a part of this campaign and give out the message through this beautifully-written monologue,”

financialexpress Thursday, April 21, 2022 6:28:00 PM EAT

Amitabh Bachchan wrote : “Life is transient and death is unfathomable, but ‘Friendship’ transcends death,”

dailytimesPK Sunday, March 27, 2022 4:57:00 PM EAT

Amitabh Bachchan said : “The #TaiyaarHokarAaiye campaign not only glorifies the cultures and traditions of India but also encourages the consumer to don Indian wear to enhance their personality,”

financialexpress Wednesday, March 23, 2022 4:34:00 PM EAT

Amitabh Bachchan added : “There are strict rules and regulations now by the GOI and the ASCI guidelines , I think that is who they are , who have now given ruling that, Influencers – a new terminology for them that put up product pictures with mention or product pictures, to state that they are the sponsors, promotors etc., or in partnership.. else it is becoming illegal .. so several posts of mine have been given notices that the change should be done … else .. … ya .. !!”

news18 Friday, May 13, 2022 11:44:00 AM EAT

Amitabh Bachchan recalled : "When it was all over, we could see not just a physical exhaustion on the part of Sharma but as though his very soul had got exhausted,"

yahoo-au Tuesday, May 10, 2022 1:59:00 PM EAT

Amitabh Bachchan stated : “Indian couture is very dear to me and I feel what we wear speaks volumes about ourselves and our personality. I am extremely glad to be a part of this campaign and give out the message through this beautifully-written monologue,”

financialexpress Thursday, April 21, 2022 6:28:00 PM EAT

Amitabh Bachchan wrote : “Life is transient and death is unfathomable, but ‘Friendship’ transcends death,”

dailytimesPK Sunday, March 27, 2022 4:57:00 PM EAT

Amitabh Bachchan said : “The #TaiyaarHokarAaiye campaign not only glorifies the cultures and traditions of India but also encourages the consumer to don Indian wear to enhance their personality,”

financialexpress Wednesday, March 23, 2022 4:34:00 PM EAT